Social.
During the Fall 2025 semester, I served as the Digital Media Intern for the Kohl’s Center for Retailing, which connects UW–Madison students with retail industry professionals. A key focus of my role was branding the Center’s social media content. I developed cohesive visual identities for featured content series and refined the account’s overall red-and-white branding to align with the Center’s identity, ensuring instant recognition and consistency across platforms. My goal was to keep them simple and professional, while reflecting the brand and remaining engaging.
Below is a sample of video series that I filmed and edited throughout my internship.
kcr: in the field video series
This series documented Kohl’s Center for Retailing site visits, showcasing students’ experiences at the corporate offices of major retail brands near Madison. The content promoted upcoming site visits while highlighting the professional opportunities provided by the Center.
event & WORKSHOP videos
These videos highlighted workshops hosted by the Kohl’s Center for Retailing and community events, with one video reaching over 121,000 views.
kcr: rapid fire questions
This series highlighted insights from industry professionals visiting campus, strengthening connections between students and leaders in the retail sector.